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we are_
we are_
Accelerating innovation for the future of cultural, creative and digital industries
Accelerating innovation for the future of cultural, creative and digital industries
What is we are_?

A club for creative industries and all sectors seeking innovation and a forward-thinking vision, a club to face new economic challenges and the pace of transformation.
A central place perceived like "professional family home."
A place for work, debate, learning, and also... relaxation.
A community of 1,300 people who believe in the power of French Creative Industries.
A vibrant and open-minded community that intersects from morning to evening, driven by meetings, programming, and events.

Our Startup Challenge
Innovation in the Cultural and Creative Industries

Innovation transforms culture by combining tradition and new technologies.

Context & Need:
Innovation in the creative industries is transforming the way art is created, consumed, and shared. By integrating advanced technologies such as AI, virtual reality, and digital platforms, it allows for the reinvention of artistic expression. This fusion of tradition and technology opens new opportunities for creators while redefining business models and making culture more accessible and interactive.

Expected Solutions:

  • Collaborative digital platforms: Facilitate collective creation and distribution of artistic content.

  • Augmented/Virtual Reality: Offer immersive and interactive experiences to a broader audience.

  • Artificial Intelligence: Use AI to generate and enhance innovative artistic creations.

  • Blockchain & NFTs: Ensure artwork authenticity and offer new monetization methods.

  • Crowdfunding models: Support creative projects through participatory platforms.

  • Innovation in cultural spaces: Redefine visitor experiences with immersive technologies.
    And other innovative solutions.


Scope:
This challenge focuses on innovative solutions that drive transformation within the creative industries. It covers technological advancements, digital tools, and new business models that enhance the creation, distribution, and consumption of art and culture. The scope includes projects that explore the integration of artificial intelligence, virtual reality, blockchain, and other emerging technologies, as well as those that create new opportunities for creators, audiences, and businesses within the artistic ecosystem. The goal is to encourage innovation that enhances cultural accessibility, sustainability, and interactivity.


Winners of the 2024 edition :
Jedid An app that lets you describe your desired garment to our AI, which then models it in 3D. Once the pattern is delivered, the app connects you with a nearby seamstress.
Veeton Veeton enables brands to instantly generate high-quality photos of their products, using AI to create an endless variety of model images.
Pictia A unique service that ensures the authenticity and traceability of digital images, facilitates their monetization, and flags any misuse, safeguarding creators' rights.

Apply Now

Innovation in the Cultural and Creative Industries

Innovation transforms culture by combining tradition and new technologies.

Context & Need:
Innovation in the creative industries is transforming the way art is created, consumed, and shared. By integrating advanced technologies such as AI, virtual reality, and digital platforms, it allows for the reinvention of artistic expression. This fusion of tradition and technology opens new opportunities for creators while redefining business models and making culture more accessible and interactive.

Expected Solutions:

  • Collaborative digital platforms: Facilitate collective creation and distribution of artistic content.

  • Augmented/Virtual Reality: Offer immersive and interactive experiences to a broader audience.

  • Artificial Intelligence: Use AI to generate and enhance innovative artistic creations.

  • Blockchain & NFTs: Ensure artwork authenticity and offer new monetization methods.

  • Crowdfunding models: Support creative projects through participatory platforms.

  • Innovation in cultural spaces: Redefine visitor experiences with immersive technologies.
    And other innovative solutions.


Scope:
This challenge focuses on innovative solutions that drive transformation within the creative industries. It covers technological advancements, digital tools, and new business models that enhance the creation, distribution, and consumption of art and culture. The scope includes projects that explore the integration of artificial intelligence, virtual reality, blockchain, and other emerging technologies, as well as those that create new opportunities for creators, audiences, and businesses within the artistic ecosystem. The goal is to encourage innovation that enhances cultural accessibility, sustainability, and interactivity.


Winners of the 2024 edition :
Jedid An app that lets you describe your desired garment to our AI, which then models it in 3D. Once the pattern is delivered, the app connects you with a nearby seamstress.
Veeton Veeton enables brands to instantly generate high-quality photos of their products, using AI to create an endless variety of model images.
Pictia A unique service that ensures the authenticity and traceability of digital images, facilitates their monetization, and flags any misuse, safeguarding creators' rights.

Apply Now

Innovation in the Cultural and Creative Industries

Innovation transforms culture by combining tradition and new technologies.

Context & Need:
Innovation in the creative industries is transforming the way art is created, consumed, and shared. By integrating advanced technologies such as AI, virtual reality, and digital platforms, it allows for the reinvention of artistic expression. This fusion of tradition and technology opens new opportunities for creators while redefining business models and making culture more accessible and interactive.

Expected Solutions:

  • Collaborative digital platforms: Facilitate collective creation and distribution of artistic content.

  • Augmented/Virtual Reality: Offer immersive and interactive experiences to a broader audience.

  • Artificial Intelligence: Use AI to generate and enhance innovative artistic creations.

  • Blockchain & NFTs: Ensure artwork authenticity and offer new monetization methods.

  • Crowdfunding models: Support creative projects through participatory platforms.

  • Innovation in cultural spaces: Redefine visitor experiences with immersive technologies.
    And other innovative solutions.


Scope:
This challenge focuses on innovative solutions that drive transformation within the creative industries. It covers technological advancements, digital tools, and new business models that enhance the creation, distribution, and consumption of art and culture. The scope includes projects that explore the integration of artificial intelligence, virtual reality, blockchain, and other emerging technologies, as well as those that create new opportunities for creators, audiences, and businesses within the artistic ecosystem. The goal is to encourage innovation that enhances cultural accessibility, sustainability, and interactivity.


Winners of the 2024 edition :
Jedid An app that lets you describe your desired garment to our AI, which then models it in 3D. Once the pattern is delivered, the app connects you with a nearby seamstress.
Veeton Veeton enables brands to instantly generate high-quality photos of their products, using AI to create an endless variety of model images.
Pictia A unique service that ensures the authenticity and traceability of digital images, facilitates their monetization, and flags any misuse, safeguarding creators' rights.

Apply Now

Selection Criteria
A strong value proposition

That transform the creative industries

French start-up
Positive impact

A solution with a positive economic, social or environmental impact

Scalability, export or soft power

Your solution has a high potential in terms of scalability, export or soft power

Quality of the team

Your team comprises of passionate profiles with a blend of experience and relevancy

Startup development stage

from early stage to growth and scale-up

Rewards
  • WIN A FREE MEMBERSHIP FOR 1 YEAR

    Win a we are_ membership and join an active community that brings together professionals and enthusiasts from the French creative and digital industries. Enjoy exclusive access to our spaces and restaurant in our private mansion with a garden in the heart of Paris, and benefit from a daily program of artistic and business events.

  • PITCH ON STAGE AT VIVATECH

    Get the chance to pitch on stage and win two 4-day passes for VivaTech 2025!

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

00:00:00:00

left to apply

left to apply

  • 13/01/2025

    Startup Challenge opens

  • 17/03/2025

    Startup Challenge closes

  • 08/04/2025

    Selected Startups Announced

  • 11/06/2025

    -

    20/06/2026

    VivaTech 2025

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

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