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Région Provence Alpes Côte d’Azur
Région Provence Alpes Côte d’Azur
Accessible AI to Empower Every Small Business
Accessible AI to Empower Every Small Business
Why this Challenge?

Région Sud – Land of AI: a bold challenge empowering very small businesses to turn AI into practical solutions for performance and growth. Through ethical, frugal and sovereign AI, we connect TPEs with experts, training and funding to unlock data, automate tasks and scale innovation across sectors like crafts, tourism and services. Join us to test, learn and deploy responsible AI that boosts competitiveness, jobs and local impact, making the South a leading, inclusive hub for everyday, useful AI.

Apply now

Our Startup Challenge
Sud Productiv’AI - AI for all serving very small and small businesses

The Startup Challenge context:
AI can help small retailers and artisans optimize inventory, personalize customer relationships, and improve daily operations. Yet many hesitate to adopt it due to limited digital skills, high perceived costs, fragmented data, and fear of complexity or loss of control. As a result, they struggle to see AI as an accessible, practical tool for their business.

What we are looking for:
All services and solutions leveraging AI to help residential economy stakeholders, such as small and medium companies (retailers and craftsmen), grow and optimize their business - customer relations, marketing, supplier relations, and more - without relying on any specific technological approach.

Apply Now

Sud Productiv’AI - AI for all serving very small and small businesses

The Startup Challenge context:
AI can help small retailers and artisans optimize inventory, personalize customer relationships, and improve daily operations. Yet many hesitate to adopt it due to limited digital skills, high perceived costs, fragmented data, and fear of complexity or loss of control. As a result, they struggle to see AI as an accessible, practical tool for their business.

What we are looking for:
All services and solutions leveraging AI to help residential economy stakeholders, such as small and medium companies (retailers and craftsmen), grow and optimize their business - customer relations, marketing, supplier relations, and more - without relying on any specific technological approach.

Apply Now

Sud Productiv’AI - AI for all serving very small and small businesses

The Startup Challenge context:
AI can help small retailers and artisans optimize inventory, personalize customer relationships, and improve daily operations. Yet many hesitate to adopt it due to limited digital skills, high perceived costs, fragmented data, and fear of complexity or loss of control. As a result, they struggle to see AI as an accessible, practical tool for their business.

What we are looking for:
All services and solutions leveraging AI to help residential economy stakeholders, such as small and medium companies (retailers and craftsmen), grow and optimize their business - customer relations, marketing, supplier relations, and more - without relying on any specific technological approach.

Apply Now

Selection Criteria
Proven Business Impact

Demonstrated ROI for small retailers; clear KPIs from pilots or clients

Ease of Adoption

Setup in days, no/low‑code, training and support for non‑experts

Data Protection & Ethics

GDPR and AI act‑compliant, privacy‑by‑design, explainable models, bias control

Affordable & Sustainable

Transparent pricing, low total cost, measurable payback within 12 months

Interoperability & Scale

Connects to POS/CRM/e‑commerce; scalable from solo shops to small chains

Rewards
  • Welcome to Region SUD

    We will highlight your solutions in our region in order to identify potential costumers. We will provide customized support and help you get access to the local ecosystem. We will also help you find the ideal location to settle your business.

  • Startup Passes for VivaTech 2026

    Win two 4-day pass for the 10th edition of VivaTech

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

44 Days 11 Hours

left to apply

left to apply

  • 06/02/2026

    Applications open

  • 23/03/2026

    Applications close

  • 13/04/2026

    The winners are announced

  • 17/06/2026

    -

    20/06/26

    10th edition of VivaTech

Apply Now

Apply now

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

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