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PwC France & Maghreb
PwC France & Maghreb
Reinvent Operations: Overboost with innovation
Reinvent Operations: Overboost with innovation
Why this Challenge?

The next decade will be defined by “value in motion” - a period where advanced technologies, climate imperatives, and evolving business models will reconfigure industry value chains and create new growth domains.

Organizations that continuously reinvent their business, operating, and energy models will be best positioned to capture emerging value pools and outperform competitors.

Our Startup Challenge
Reinvent Operations

The Startup Challenge's context:
To mark this new edition, we invite startups to accelerate this “value in motion” approach by bringing forward innovative solutions that help organizations improve their operations at large (e.g. product development, industrialization, manufacturing, procurement, supply chain…).
• Optimize operations
 - Product development, time to market optimization and disruptive innovation enablement;
- Improvement of manufacturing and logistic efficiency, cost, quality;
- Process automation, e.g. robotics, intelligent orchestration.
• Strengthen resilience
 - Disruption forecasting, flow optimization, real-time visibility;
- Risk anticipation, Cyber, flexibility… 
• Accelerate digitalization & Data & Insights for Performance 
- AI, automation, data-driven decision-making;
- Predictive analytics, real-time dashboards, applied generative AI.
• Embed sustainability into operational processes 
- Solutions to reduce carbon footprint, optimize energy or water consumption. 
• Adapt to new challenges with agility 
 - Shift business focus, enable augmented workforce efficiency.

What we are looking for:
Jury will prioritize solutions that demonstrate the ability to unlock new sources of value, build resilience, enable sustainable growth and thrive in this era of constant transformation. We seek pragmatic, scalable solutions that:
• Deliver measurable operational impact.
• Are applicable across multiple industries and functions.
• Are easy to integrate with existing systems and processes.
• Demonstrate technological and business model innovation.
• Support responsible growth and ESG objectives.

The challenge is industry-agnostic and focuses on innovations that can enhance operational performance across multiple sectors. These include industrial services, aerospace and defense, automotive, energy & utilities, consumer goods, pharmaceuticals, and agrifood, among others.

Selection Criteria
Value proposition

The startup value proposition should fit at least one of the topics mentioned in the challenge.

Regulation compliance

and Security, must be at the heart of the solution to fit in the Corporate’s organization.

Business potential

with PwC business lines and/or with our clients’ issues.

Geography

Solution based in EMEA & the US.

Maturity

Post-MVP stage to growth and scale-up with at least 2 existing clients in their portfolio.

Technology

Deep tech and low tech will be considered.

Rewards
  • VivaTech visibility

    Opportunity to join PwC France & Magrheb at VivaTech 2026.

  • Standout talk on our booth

    Possibility to participate to a talk with a client and a PwC expert (Business days).

  • PwC expert tailored guidance

    Three days with our consulting experts to challenge, improve and optimize the product, the business model, the product market fit (all may not apply depending on the maturity of the solution).

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

00:00:00:00

left to apply

left to apply

  • Applications open

  • Applications close

  • Finalists' Pitch Session

  • -

    20/06/2026

    10th edition of VivaTech

Jury

Katrin Redmann

Katrin Redmann

Head of Transformation

Head of Transformation

SAP

SAP

Marie Outtier

Marie Outtier

General Partner

General Partner

OVNI Capital

OVNI Capital

Denis Gardin

Denis Gardin

Director of Innovation and Future Technologies

Director of Innovation and Future Technologies

MBDA

MBDA

Simon Payet

Simon Payet

Product Lines Director

Product Lines Director

Naval Group

Naval Group

Paul-Antoine Nguyen

Paul-Antoine Nguyen

Chief Data & AI Officer

Chief Data & AI Officer

Orange Wholesale

Orange Wholesale

Grégory Clochet

Grégory Clochet

Directeur Efficacité Opérationnelle & Digital France

Directeur Efficacité Opérationnelle & Digital France

Veolia

Veolia

François Déchelette

François Déchelette

CEO & Co-founder

CEO & Co-founder

Fabriq

Fabriq

Jean-Thomas Ledore

Jean-Thomas Ledore

Associé PwC

Associé PwC

PwC France & Maghreb

PwC France & Maghreb

Thierry Picq

Thierry Picq

Startups & ISV Ecosystem Director

Startups & ISV Ecosystem Director

PwC France & Maghreb

PwC France & Maghreb

Value in motion
FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.

Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.

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