Orange
Orange
Leverage our connectivity and customer experience platforms for your business
Leverage our connectivity and customer experience platforms for your business
Why this Challenge?
Orange is one of the world’s leading telecommunications operators, with revenues of 39.7 billion euros in 2023 and 128,000 employees worldwide at 30 September 2024.
The Group has a total customer base of 292 million customers worldwide and is present in 26 countries (including non-consolidated countries). Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.
The Startups Challenges
Telco as a Platform
Orange is moving to a provider of digital services and capabilities. We seek partners to co-innovate and integrate our platform
Context / Need: Orange is on the way to deploy one platform to deliver a wide range of services relying on an on-demand, secure and quality-driven infrastructure for B2B, B2B2C, Wholesale business, developers and partners at scale.
Expected Solutions: Orange offers B2B customers a software defined secured connectivity that can be enriched with network services. Solutions to distribute compute at edge to improve performance and energy efficiency. On Smart Industry: predictive maintenance, overall equipment effectiveness follow-up, worker safety, augmented worker, drones for data collection to enhance processes. Solutions to feed production models with AI, to aggregate local data to monitor KPIs, to enable near miss detection and prediction of at-risk contexts.
Orange develops its network API ecosystem to create value on B2B. Embedding APIs to invent new services or proposing new API services.
Our commitment:
· Winners will be showcased at prominent global marketing and tech events
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
Telco as a Platform
Orange is moving to a provider of digital services and capabilities. We seek partners to co-innovate and integrate our platform
Context / Need: Orange is on the way to deploy one platform to deliver a wide range of services relying on an on-demand, secure and quality-driven infrastructure for B2B, B2B2C, Wholesale business, developers and partners at scale.
Expected Solutions: Orange offers B2B customers a software defined secured connectivity that can be enriched with network services. Solutions to distribute compute at edge to improve performance and energy efficiency. On Smart Industry: predictive maintenance, overall equipment effectiveness follow-up, worker safety, augmented worker, drones for data collection to enhance processes. Solutions to feed production models with AI, to aggregate local data to monitor KPIs, to enable near miss detection and prediction of at-risk contexts.
Orange develops its network API ecosystem to create value on B2B. Embedding APIs to invent new services or proposing new API services.
Our commitment:
· Winners will be showcased at prominent global marketing and tech events
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
Telco as a Platform
Orange is moving to a provider of digital services and capabilities. We seek partners to co-innovate and integrate our platform
Context / Need: Orange is on the way to deploy one platform to deliver a wide range of services relying on an on-demand, secure and quality-driven infrastructure for B2B, B2B2C, Wholesale business, developers and partners at scale.
Expected Solutions: Orange offers B2B customers a software defined secured connectivity that can be enriched with network services. Solutions to distribute compute at edge to improve performance and energy efficiency. On Smart Industry: predictive maintenance, overall equipment effectiveness follow-up, worker safety, augmented worker, drones for data collection to enhance processes. Solutions to feed production models with AI, to aggregate local data to monitor KPIs, to enable near miss detection and prediction of at-risk contexts.
Orange develops its network API ecosystem to create value on B2B. Embedding APIs to invent new services or proposing new API services.
Our commitment:
· Winners will be showcased at prominent global marketing and tech events
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
GenAI-powered SaaS applications for B2B
Context & Need: Live Intelligence provides multi-LLM capabilities, catering to both novice and experienced users. Delivered as a SaaS solution and hosted in Europe, it ensures flexibility and adaptability while maintaining secure data control. Orange Business seeks innovative startups developing GenAI-powered SaaS applications to help build a dedicated marketplace. Startups are encouraged to utilize the Live Intelligence platform to showcase solutions addressing the needs of SMBs and larger enterprises.
Expected Solutions:
Participants are invited to propose innovative SaaS applications that utilize one or more LLMs to address specific business challenges. Using the Live Intelligence platform, they will create scalable solutions that enhance operational efficiency and deliver value to businesses. The focus is on developing user-friendly, impactful, and scalable solutions.
Scope:
Participants will gain access to the Live Intelligence platform as the foundation for their applications. Solutions should integrate seamlessly into existing business processes, offering clear value propositions for SMBs and larger companies. The challenge will conclude with a showcase event where finalists will present their solutions to potential customers and partners. #AgenticAI #GenAI
Telco as a Platform
GenAI-powered SaaS applications for B2B
Context & Need: Live Intelligence provides multi-LLM capabilities, catering to both novice and experienced users. Delivered as a SaaS solution and hosted in Europe, it ensures flexibility and adaptability while maintaining secure data control. Orange Business seeks innovative startups developing GenAI-powered SaaS applications to help build a dedicated marketplace. Startups are encouraged to utilize the Live Intelligence platform to showcase solutions addressing the needs of SMBs and larger enterprises.
Expected Solutions:
Participants are invited to propose innovative SaaS applications that utilize one or more LLMs to address specific business challenges. Using the Live Intelligence platform, they will create scalable solutions that enhance operational efficiency and deliver value to businesses. The focus is on developing user-friendly, impactful, and scalable solutions.
Scope:
Participants will gain access to the Live Intelligence platform as the foundation for their applications. Solutions should integrate seamlessly into existing business processes, offering clear value propositions for SMBs and larger companies. The challenge will conclude with a showcase event where finalists will present their solutions to potential customers and partners. #AgenticAI #GenAI
GenAI-powered SaaS applications for B2B
Context & Need: Live Intelligence provides multi-LLM capabilities, catering to both novice and experienced users. Delivered as a SaaS solution and hosted in Europe, it ensures flexibility and adaptability while maintaining secure data control. Orange Business seeks innovative startups developing GenAI-powered SaaS applications to help build a dedicated marketplace. Startups are encouraged to utilize the Live Intelligence platform to showcase solutions addressing the needs of SMBs and larger enterprises.
Expected Solutions:
Participants are invited to propose innovative SaaS applications that utilize one or more LLMs to address specific business challenges. Using the Live Intelligence platform, they will create scalable solutions that enhance operational efficiency and deliver value to businesses. The focus is on developing user-friendly, impactful, and scalable solutions.
Scope:
Participants will gain access to the Live Intelligence platform as the foundation for their applications. Solutions should integrate seamlessly into existing business processes, offering clear value propositions for SMBs and larger companies. The challenge will conclude with a showcase event where finalists will present their solutions to potential customers and partners. #AgenticAI #GenAI
Responsible Artificial Intelligence for the right use
Context & Need: We seek partners to propose the best AI solutions for the right use
Expected Solutions:
1. Adapting Technology to Uses: innovative solutions to match tasks with the right tools and technology (e.g. from intelligent rerouting strategies, to RAG engineering for customisation, to compression techniques for LLM models...)
2. Evaluating multi-criteria AI models: proposals for evaluating generative AI models from a multi-criteria point of view : cost, bias, safety, diversity, performance, environment, etc..
3. Designing a Responsible Technical Architecture: proposals for the best technical architecture for the AI solution for responsible use (e.g. cloud, user terminal, network edge, interoperability, hardware, etc.).
4. Maximise the Positive Impact of AI on Society: solutions where AI can help Orange to contribute to a positive impact on society (e.g. the fight against global warming, accessibility, digital inclusion, trust).
Our Commitment:
Winners will be showcased at prominent global marketing and tech events.
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers.
Responsible Artificial Intelligence for the right use
Context & Need: We seek partners to propose the best AI solutions for the right use
Expected Solutions:
1. Adapting Technology to Uses: innovative solutions to match tasks with the right tools and technology (e.g. from intelligent rerouting strategies, to RAG engineering for customisation, to compression techniques for LLM models...)
2. Evaluating multi-criteria AI models: proposals for evaluating generative AI models from a multi-criteria point of view : cost, bias, safety, diversity, performance, environment, etc..
3. Designing a Responsible Technical Architecture: proposals for the best technical architecture for the AI solution for responsible use (e.g. cloud, user terminal, network edge, interoperability, hardware, etc.).
4. Maximise the Positive Impact of AI on Society: solutions where AI can help Orange to contribute to a positive impact on society (e.g. the fight against global warming, accessibility, digital inclusion, trust).
Our Commitment:
Winners will be showcased at prominent global marketing and tech events.
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers.
Responsible Artificial Intelligence for the right use
Context & Need: We seek partners to propose the best AI solutions for the right use
Expected Solutions:
1. Adapting Technology to Uses: innovative solutions to match tasks with the right tools and technology (e.g. from intelligent rerouting strategies, to RAG engineering for customisation, to compression techniques for LLM models...)
2. Evaluating multi-criteria AI models: proposals for evaluating generative AI models from a multi-criteria point of view : cost, bias, safety, diversity, performance, environment, etc..
3. Designing a Responsible Technical Architecture: proposals for the best technical architecture for the AI solution for responsible use (e.g. cloud, user terminal, network edge, interoperability, hardware, etc.).
4. Maximise the Positive Impact of AI on Society: solutions where AI can help Orange to contribute to a positive impact on society (e.g. the fight against global warming, accessibility, digital inclusion, trust).
Our Commitment:
Winners will be showcased at prominent global marketing and tech events.
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers.
Enriched services for consumer
Introduction: Orange in association with other telcos opens two new ecosystems for partners to transform the daily life of our customers at home and on the move. These initiatives leverage our local assets, including home services seamlessly integrated into the Livebox, repeaters, and other in-home devices, as well as mini-app services on the go, seamlessly embedded into audio and video calls on mobile devices:
· prplOS is an open-source, enterprise-grade software framework designed to power the next generation of WiFi routers and gateways, that enables our partners to distribute their value added services for home use cases;
· New Calling is promoted by GSMA and promises a new era in mobile communications by opening up opportunities to create new services, applications and experiences on top of the voice channel. With the New Calling technology it is possible to send data to the calling device and to enhance the calling display with rich visual information (like include visual ads in the calling display, run customer surveys, send brand campaigns with video content, generate live voice to text transcription and translation…)
Official launches are scheduled next year, Orange is recruiting with this challenge iconic use cases and partners to be promoted to our ecosystems and customers.
Context / Need:
By providing a common multi-platform stack, prpl enables service providers to leverage the combined development efforts of vendors and their OEMs into a stable, well-tested and regularly updated software platform. Combined efforts of Telcos and providers associated in in the prpl foundation https://www.prplfoundation.org toward a common platform avoids redundant integration and verification efforts by each and paves the way for service editors to deploy carrier-grade solutions with a global reach. Orange New Calling platform will add interactive calling capabilities through mini-apps, small applications that are based on Web technologies and APIs (GSMA TS.66) (https://www.gsma.com/get-involved/gsma-foundry/5g-new-calling/ ), that can be invoked during a call and shown in the calling display. Today the Chinese market is at forefront of this new calling feature evolution, and the mini-apps ecosystem already available for chat super apps can be seeing as a successful inspiration.
Expected Solutions:
Orange places its home gateway as an assistant for the family leveraging IA capabilities to facilitate the daily life. Lan and Wifi excellence, cybersecurity, are our priority use cases already engaged, but all contexts of the life are subject to dedicated services: personal care, user presence detection, … Uses cases can be software embedded in the prpl compliant gateway and/or IOT devices connected to home LAN.
New Calling mini-apps services are expected to be monetize as premium voice service, initial targets could be professionals and enterprises that wants to deliver an enriched experience for their customers: business cards exchange, and call notes resume are already available by default. This could include of course IA solution on top of mini apps such as Intelligent Agent, conservation analysis,….
Be more creative!
Our Commitment:
· Winners will be showcased at prominent global marketing and tech events
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
· Potential distribution agreement with our business units in Europe and MEA leveraging our PrlpOS and New Calling direct to consumer channels
https://www.gsma.com/get-involved/gsma-foundry/5g-new-calling/
https://youtu.be/W_RFjVmKKIs
Enriched services for consumer
Introduction: Orange in association with other telcos opens two new ecosystems for partners to transform the daily life of our customers at home and on the move. These initiatives leverage our local assets, including home services seamlessly integrated into the Livebox, repeaters, and other in-home devices, as well as mini-app services on the go, seamlessly embedded into audio and video calls on mobile devices:
· prplOS is an open-source, enterprise-grade software framework designed to power the next generation of WiFi routers and gateways, that enables our partners to distribute their value added services for home use cases;
· New Calling is promoted by GSMA and promises a new era in mobile communications by opening up opportunities to create new services, applications and experiences on top of the voice channel. With the New Calling technology it is possible to send data to the calling device and to enhance the calling display with rich visual information (like include visual ads in the calling display, run customer surveys, send brand campaigns with video content, generate live voice to text transcription and translation…)
Official launches are scheduled next year, Orange is recruiting with this challenge iconic use cases and partners to be promoted to our ecosystems and customers.
Context / Need:
By providing a common multi-platform stack, prpl enables service providers to leverage the combined development efforts of vendors and their OEMs into a stable, well-tested and regularly updated software platform. Combined efforts of Telcos and providers associated in in the prpl foundation https://www.prplfoundation.org toward a common platform avoids redundant integration and verification efforts by each and paves the way for service editors to deploy carrier-grade solutions with a global reach. Orange New Calling platform will add interactive calling capabilities through mini-apps, small applications that are based on Web technologies and APIs (GSMA TS.66) (https://www.gsma.com/get-involved/gsma-foundry/5g-new-calling/ ), that can be invoked during a call and shown in the calling display. Today the Chinese market is at forefront of this new calling feature evolution, and the mini-apps ecosystem already available for chat super apps can be seeing as a successful inspiration.
Expected Solutions:
Orange places its home gateway as an assistant for the family leveraging IA capabilities to facilitate the daily life. Lan and Wifi excellence, cybersecurity, are our priority use cases already engaged, but all contexts of the life are subject to dedicated services: personal care, user presence detection, … Uses cases can be software embedded in the prpl compliant gateway and/or IOT devices connected to home LAN.
New Calling mini-apps services are expected to be monetize as premium voice service, initial targets could be professionals and enterprises that wants to deliver an enriched experience for their customers: business cards exchange, and call notes resume are already available by default. This could include of course IA solution on top of mini apps such as Intelligent Agent, conservation analysis,….
Be more creative!
Our Commitment:
· Winners will be showcased at prominent global marketing and tech events
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
· Potential distribution agreement with our business units in Europe and MEA leveraging our PrlpOS and New Calling direct to consumer channels
https://www.gsma.com/get-involved/gsma-foundry/5g-new-calling/
https://youtu.be/W_RFjVmKKIs
Enriched services for consumer
Introduction: Orange in association with other telcos opens two new ecosystems for partners to transform the daily life of our customers at home and on the move. These initiatives leverage our local assets, including home services seamlessly integrated into the Livebox, repeaters, and other in-home devices, as well as mini-app services on the go, seamlessly embedded into audio and video calls on mobile devices:
· prplOS is an open-source, enterprise-grade software framework designed to power the next generation of WiFi routers and gateways, that enables our partners to distribute their value added services for home use cases;
· New Calling is promoted by GSMA and promises a new era in mobile communications by opening up opportunities to create new services, applications and experiences on top of the voice channel. With the New Calling technology it is possible to send data to the calling device and to enhance the calling display with rich visual information (like include visual ads in the calling display, run customer surveys, send brand campaigns with video content, generate live voice to text transcription and translation…)
Official launches are scheduled next year, Orange is recruiting with this challenge iconic use cases and partners to be promoted to our ecosystems and customers.
Context / Need:
By providing a common multi-platform stack, prpl enables service providers to leverage the combined development efforts of vendors and their OEMs into a stable, well-tested and regularly updated software platform. Combined efforts of Telcos and providers associated in in the prpl foundation https://www.prplfoundation.org toward a common platform avoids redundant integration and verification efforts by each and paves the way for service editors to deploy carrier-grade solutions with a global reach. Orange New Calling platform will add interactive calling capabilities through mini-apps, small applications that are based on Web technologies and APIs (GSMA TS.66) (https://www.gsma.com/get-involved/gsma-foundry/5g-new-calling/ ), that can be invoked during a call and shown in the calling display. Today the Chinese market is at forefront of this new calling feature evolution, and the mini-apps ecosystem already available for chat super apps can be seeing as a successful inspiration.
Expected Solutions:
Orange places its home gateway as an assistant for the family leveraging IA capabilities to facilitate the daily life. Lan and Wifi excellence, cybersecurity, are our priority use cases already engaged, but all contexts of the life are subject to dedicated services: personal care, user presence detection, … Uses cases can be software embedded in the prpl compliant gateway and/or IOT devices connected to home LAN.
New Calling mini-apps services are expected to be monetize as premium voice service, initial targets could be professionals and enterprises that wants to deliver an enriched experience for their customers: business cards exchange, and call notes resume are already available by default. This could include of course IA solution on top of mini apps such as Intelligent Agent, conservation analysis,….
Be more creative!
Our Commitment:
· Winners will be showcased at prominent global marketing and tech events
· Access to Orange Fab France start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
· Potential distribution agreement with our business units in Europe and MEA leveraging our PrlpOS and New Calling direct to consumer channels
https://www.gsma.com/get-involved/gsma-foundry/5g-new-calling/
https://youtu.be/W_RFjVmKKIs
Selection Criteria
Innovation and market differentiation
of the value proposition
Business potential
with the Orange teams
Company's execution performance
Quality of the team
Rewards
Global Marketing and Tech Events
Winners will be showcased at prominent global marketing and tech events
They will be invited to exhibit at VivaTech 2025 and will get 4-day passes for the event
Orange Open Innovation start-up program
Access to Orange Open Innovation start-up acceleration facilities, offering infrastructure expert support to qualify business opportunities with Orange and with its customers
Strategic Distribution Partnership
Potential distribution agreement with our business units in Europe and MEA leveraging our PrplWrt and New Calling direct to consumer channels
Play an active role in our six business sectors
Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.
Fashion & Leather Goods
Wines & Spirits
Perfumes & Cosmetics
Watches & Jewelry
Other Activities
Selective Retailing
Timeline
00:00:00:00
left to apply
left to apply
06/01/2025
The applications are open
17/03/2025
Applications close
08/04/2025
The winners are announced
11/06/2025
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20/06/2026
9th edition of VivaTech
FAQ
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?