
Why this Challenge?
At Nestlé, we believe aging well shouldn’t be a guessing game, it should be a choice accessible to everyone. That’s why we’ve created the Smart Aging movement for all those who want to feel their best as they age through simple everyday habits that stick, starting with smarter nutrition.
We are looking for startups that can prove impact with strong science and measurable outcomes—so Nestle Vital’s Smart Aging isn’t just a promise, it’s evidence.

Our Startup Challenge
Selection Criteria
Viability & Scalability
The proposed solution should be viable and easily scalable.
Easy-to-Implement
The proposed solution should be easy to implement.
Relevant & Credibility
The proposed solution should provide relevance and credibility to our target audience.
Timeline
FAQ
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?





