McKinsey & Company
McKinsey & Company
Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"


Why this Challenge?
McKinsey is a global management consulting firm committed to helping organizations accelerate sustainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders.
We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.



The Startup Challenge

Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.
Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.
Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).
Scope: Europe

Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.
Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.
Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).
Scope: Europe

Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.
Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.
Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).
Scope: Europe
Selection Criteria
Size and maturity
Minimum 100M€ of valuation
Geography
Headquartered in Europe
Sectors
Priority given to fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...)
Growth
Growth acceleration, inflexion point: entering new markets, developing and launching new products/technologies, deploying Go-To-Market strategies, looking for investments, preparing for IPO...
Team & Management
Still partially or fully founders led
Rewards

Growth support - Full day
1 full day "Growth Strategy" session with McKinsey & Company senior experts + 1 invitation to our exclusive CEO dinner taking place during VivaTech + invitations to additional McKinsey & Company's events planned in 2025 with speaking opportunity

Growth support - Half day
1 half day "Growth Strategy" session with McKinsey & Company senior experts + 1 invitation to our exclusive CEO dinner taking place during VivaTech + invitations to additional McKinsey & Company's events planned in 2025

Growth support - Dinner
1 invitation to our exclusive CEO dinner taking place during VivaTech + invitations to additional McKinsey & Company's events planned in 2025 with speaking opportunity

Boost your start-up: scale readiness assessment
Leap Quotient allows to assess readiness to successfully scale across all venture dimensions (product & strategy, GTM, Technology, People, Operations, Capital)
Play an active role in our six business sectors
Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

Fashion & Leather Goods

Wines & Spirits

Perfumes & Cosmetics

Watches & Jewelry

Other Activities

Selective Retailing
Timeline
00:00:00:00
left to apply
left to apply
21/03/2025
Applications open
21/04/2025
Applications close
05/06/2025
The winners are announced
11/06/2025
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20/06/2026
9th edition of VivaTech
Jury


Stéphane Bout
Stéphane Bout
Senior Partner, Leader of QuantumBlack, AI by McKinsey in France
Senior Partner, Leader of QuantumBlack, AI by McKinsey in France
McKinsey & Company
McKinsey & Company


Sandra Sancier-Sultan
Sandra Sancier-Sultan
Senior Partner, leader of Global Reinvention service line
Senior Partner, leader of Global Reinvention service line
McKinsey & Company
McKinsey & Company


Johannes Tobias Lorenz
Johannes Tobias Lorenz
Senior Partner, Global Co-Leader of “Digital and AI Transformations”
Senior Partner, Global Co-Leader of “Digital and AI Transformations”
McKinsey & Company
McKinsey & Company


Martin Bohmert
Martin Bohmert
Associate Partner
Associate Partner
McKinsey & Company
McKinsey & Company


Audrey Lacombe
Audrey Lacombe
Senior Manager
Senior Manager
McKinsey & Company
McKinsey & Company


Marion Obadia
Marion Obadia
Communication Specialist
Communication Specialist
McKinsey & Company
McKinsey & Company
FAQ
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?