McKinsey & Company
McKinsey & Company
Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Why this Challenge?

McKinsey is a global management consulting firm committed to helping organizations accelerate sustainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders.

We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.

The Startup Challenge
Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"

Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.

Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.

Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).

Scope: Europe

Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"

Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.

Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.

Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).

Scope: Europe

Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"

Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.

Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.

Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).

Scope: Europe

Selection Criteria
Size and maturity

Minimum 100M€ of valuation

Geography

Headquartered in Europe

Sectors

Priority given to fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...)

Growth

Growth acceleration, inflexion point: entering new markets, developing and launching new products/technologies, deploying Go-To-Market strategies, looking for investments, preparing for IPO...

Team & Management

Still partially or fully founders led

Rewards
Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

00:00:00:00

left to apply

left to apply

Jury

Stéphane Bout

Stéphane Bout

Senior Partner, Leader of QuantumBlack, AI by McKinsey in France

Senior Partner, Leader of QuantumBlack, AI by McKinsey in France

McKinsey & Company

McKinsey & Company

Sandra Sancier-Sultan

Sandra Sancier-Sultan

Senior Partner, leader of Global Reinvention service line

Senior Partner, leader of Global Reinvention service line

McKinsey & Company

McKinsey & Company

Johannes Tobias Lorenz

Johannes Tobias Lorenz

Senior Partner, Global Co-Leader of “Digital and AI Transformations”

Senior Partner, Global Co-Leader of “Digital and AI Transformations”

McKinsey & Company

McKinsey & Company

Martin Bohmert

Martin Bohmert

Associate Partner

Associate Partner

McKinsey & Company

McKinsey & Company

Audrey Lacombe

Audrey Lacombe

Senior Manager

Senior Manager

McKinsey & Company

McKinsey & Company

Marion Obadia

Marion Obadia

Communication Specialist

Communication Specialist

McKinsey & Company

McKinsey & Company

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

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