
Why this Challenge?
McKinsey is a global management consulting firm committed to helping organizations accelerate sustainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders.
We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.

The Startup Challenge

Lifting Europe's ambition - The next generation of Unicorns and Decacorns "made in Europe"
Today, the majority of leading players are from outside Europe. Despite current challenges, we believe in a distinctive value proposition of the European Tech ecosystem to accelerate the growth of future champions. We are looking for ambitious cross-European-markets start-ups ready to scale.
Context & Need:
Europe is showing a growing technological lag behind the United States and, in certain sectors, behind China. This gap, initially linked to the slower adoption of digital technologies, is now widening more broadly across a dozen key technological fields critical for future competitiveness, such as artificial intelligence, automation, and biotechnology. Moreover, technologies are increasingly playing a "cross-cutting" role, permeating all sectors of activity. As a result, even the industries where Europe has remained highly competitive—automotive, aerospace, luxury goods, retail, pharmaceuticals, etc.—could find themselves weakened in the medium term.
On top, in current EU environment, scaling and succeeding in finding the sweet spot for sustainable growth can be a challenge, being when entering new markets, developing and launching new products, deploying new Go-to-Market strategies, looking for investments, preparing for IPOs... We are keen on welcoming for this challenge European Start-ups that are reaching an inflection point in their growth.
Expected Solutions: This challenge is targeting especially the fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...).
Scope: Europe
Selection Criteria
Size and maturity
Minimum 100M€ of valuation
Geography
Headquartered in Europe
Sectors
Priority given to fields that are crucial for EU sovereignty (e.g. DeepTech, Climate & Energy, Artificial Intelligence, Health & BioTech, Quantum Computing, Automation, Advanced Materials...)
Growth
Growth acceleration, inflexion point: entering new markets, developing and launching new products/technologies, deploying Go-To-Market strategies, looking for investments, preparing for IPO...
Team & Management
Still partially or fully founders led
Rewards
Timeline
Jury






FAQ
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