Back to the Startups Challenges

Back

KPMG
KPMG
Reinventing Customer Experience with Agentic AI
Reinventing Customer Experience with Agentic AI
Why this Challenge?

Customer expectations are evolving rapidly. Brands must deliver seamless, real-time experiences across digital and physical channels while balancing growth, efficiency, and responsible data use.

Through this challenge, KPMG seeks startups leveraging Agentic AI to orchestrate customer journeys at scale, driving measurable business impact with trust and scalability.

The winner will represent France at the KPMG Global Tech Innovator competition.

Apply now

Our Startup Challenge
Reinventing Customer Experience with Agentic AI

The Context:
Artificial intelligence is reshaping customer expectations by enabling intelligent, real-time orchestration of experiences across digital and physical touchpoints. We invite startups to build scalable Agentic AI solutions that reinvent customer journeys in e-commerce and physical retail, delivering measurable impact on revenue, loyalty, and operational efficiency. This challenge targets startups transforming online and in-store customer experience through action-driven AI.

What we are looking for:
Agentic AI for Personalized Journeys & Engagement : How can AI orchestrate hyper-personalized, end-to-end customer journeys (AI assistants, real-time recommendations, fully guided purchases)? Agentic AI for Omnichannel & Store Experience : How can AI enhance connections between digital and physical retail (AI clienteling, phygital experiences, in-store recommendations, smart appointments)? AI for Commerce, Pricing & Promotion Optimization : How can AI optimize commercial performance at scale (dynamic pricing, promotion optimization, retail media, intelligent targeting)?


Apply Now

Reinventing Customer Experience with Agentic AI

The Context:
Artificial intelligence is reshaping customer expectations by enabling intelligent, real-time orchestration of experiences across digital and physical touchpoints. We invite startups to build scalable Agentic AI solutions that reinvent customer journeys in e-commerce and physical retail, delivering measurable impact on revenue, loyalty, and operational efficiency. This challenge targets startups transforming online and in-store customer experience through action-driven AI.

What we are looking for:
Agentic AI for Personalized Journeys & Engagement : How can AI orchestrate hyper-personalized, end-to-end customer journeys (AI assistants, real-time recommendations, fully guided purchases)? Agentic AI for Omnichannel & Store Experience : How can AI enhance connections between digital and physical retail (AI clienteling, phygital experiences, in-store recommendations, smart appointments)? AI for Commerce, Pricing & Promotion Optimization : How can AI optimize commercial performance at scale (dynamic pricing, promotion optimization, retail media, intelligent targeting)?


Apply Now

Selection Criteria
Geography

Your startup is registered in France.

Company Maturity

Actively operating for 7 years or less (in its current form).

Business Model

Must be either a pure technology company or a tech-enabled business.

Independence

Must not be majority-owned by a large corporate group.

Event Participation

Must be available to pitch during VivaTech, and if selected, at KPMG Global Grand Final in Lisbon in November.

Rewards
  • For the winner

    • Pass to the KPMG Global Grand Final, held during an international innovation event in Lisbon

    • 4-day VivaTech Startup Pass with pitch session & cocktail investor introductions

    • Logo on Nasdaq Tower (Oct 2026, tbc)

    • Exclusive networking opportunities

  • For the 5 selected startups

    • 4-day Startup Pass for VivaTech 2026

    • Pitch session at VivaTech 2026 & cocktail

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

18 Days 14 Hours

left to apply

left to apply

  • Applications open

  • Applications close

  • The finalists are announced

  • -

    20/06/2026

    10th edition of VivaTech

Apply Now

Apply now

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.

Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.

Back to the Startups Challenges

******* JAVASCRIPT *******/ /** * Allowed parameters for the tracking code */ const allowedParameters: string[] = [ 'ca', 'utm', 'utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content', // 'cat', // Blog // 'ag_t', 't', // Warning this parameters is used like tracking for Challenges partners "Agorize", 'wid' // Paramters for revolugo urls ]; /** * Rreturn the object with the allowed parameters * @param ownParams URLSearchParams * @returns Object */ const ownCtmParameters = (ownParams: URLSearchParams) => { let obj = {}; for (const [key, value] of ownParams.entries()) { //console.log("ownCtmParameters key: ", key); if (allowedParameters.includes(key)) { // console.log("PAss key: ", key); obj[key] = value; } else { // console.log("No PAss key: ", key); } } return obj; }; /** * Insert the tracking code in the anchor elements * @returns void */ const insertTrackingCode = () => { // Get tracking parameters from URL search params const searchParams = new URLSearchParams(window.location.search); // Convert search params to object const filteredParams = ownCtmParameters(searchParams); // If no parameters, return early if (Object.keys(filteredParams).length === 0) { return; } const paramsString = new URLSearchParams(filteredParams).toString(); const baseUrl = window.location.origin; // Get all anchor elements from the current document const anchors = document.querySelectorAll('a'); for (const anchor of anchors) { const href = anchor.getAttribute('href'); const target = anchor.getAttribute('target'); if (!href || target === '_blank') { continue; } // Normalize href const normalizedHref = href.startsWith('https') ? href : href.replace(/^\.\//, '/'); try { const url = normalizedHref.startsWith('http') ? new URL(normalizedHref) : new URL(normalizedHref, baseUrl); const baseUrlObj = new URL(baseUrl); const isExternal = url.origin !== baseUrlObj.origin && !normalizedHref.includes('vivatech.com') && !normalizedHref.includes('vivatechnology.com'); if (isExternal) { continue; } // Add tracking parameters const hasExistingParams = url.search.length > 0; if (hasExistingParams) { url.search += '&' + paramsString; } else { url.search = '?' + paramsString; } anchor.setAttribute('href', url.origin + url.pathname + url.search + (url.hash || '')); } catch (e) { // If href is not a valid URL, skip it continue; } } }; /******* END JAVASCRIPT *******/ /******* INTEGRATION *******/ // Or with DOMContentLoaded document.addEventListener('DOMContentLoaded', () => { insertTrackingCode(); }); /******* END INTEGRATION *******/