
Why this Challenge?
Artificial intelligence is transforming the world of work, not only by automating tasks, but by unlocking entirely new ways to collaborate, learn, and create value. This challenge is open to startups developing solutions that place people, their skills, roles, and experiences, at the center of AI-powered transformation.

The Startup Challenge

AI & the Future of Work: designing what comes next
Artificial intelligence is transforming the world of work, not only by automating tasks, but by unlocking entirely new ways to collaborate, learn, and create value.
We invite startups to build scalable, people-centric innovations that leverage AI to transform how we work, learn, and collaboration, from activation and upskilling to role redesign and workforce strategy.
Context / Need:
This challenge is open to startups developing solutions that place people, their skills, roles, and experiences, at the center of AI-powered transformation.
We’re looking for impactful, scalable innovations that address one or more of the following themes:
Activation & adoption : How can organizations move from scattered experiments to meaningful, company-wide adoption of AI?
AI upskilling : How can we democratize access to AI knowledge and capabilities across all roles and levels?
Role & experience redesign : How can AI elevate, rather than replace, the human experience at work?
Workforce shaping & opportunity mapping :How should we rethink structures, leadership, and workforce models in an AI-augmented economy?
Expected Solutions :
If you're building tools, platforms, or services that will define the next era of work, we want to hear from you.
Take part in this challenge to gain visibility, connect with leading ecosystem players, and help shape a more human-centric future of work, powered by AI.
Selection Criteria
Theme
You must address at least one of the four pillars of the challenge’s themes.
Commercial Viability
The commercial viability including revenue generation & an active existing client portfolio (at least 2)
Team
The composition and development potential of the team
Scalability
Scalability of the solution in various contexts & according to user demands.
Geography
Your startup is based in Europe.
Business collaboration
Potential for collaboration with KPMG's business line and its clients
Rewards
Timeline
FAQ
Who can apply?
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?







