Back to the Startups Challenges

Back

JCDecaux
JCDecaux
Empower your brand by giving it a voice in the real world
Empower your brand by giving it a voice in the real world
Why this Challenge?

Make your startup famous- win a free Out-of-home advertising campaign & free tickets to the global renowned VivaTech conference.

JCDecaux operates in 80+ countries, focused exclusively on out-of-home advertising. Our entrepreneurial spirit is driven by one purpose: making cities, airports, transport systems and shopping centres ever more attractive while meeting major challenges for the 21st century: urbanisation, digital , the climate transition.

We launched the Nurture programme in 2016 to help startups build fame and accelerate growth through the power of OOH and Digital OOH advertising.

The Startup Challenge
5 startups will win a campaign in one of our 5 participating countries - for a global value of 140 k€

Each winner will enjoy a powerful Out-Of-Home campaign in Austria, France, in the UK, the Netherlands or Latvia. Get 2 passes for VivaTech including an award ceremony on the JCDecaux booth.

Context / Need: JCDecaux is the world leader of out-of-home communications. Our advertising locations can be found in 80 countries in the heart of cities, metros, railway stations, shopping venues and in the busiest airports worldwide. We've been working with the best of international, national and local brands more than 60 years.
We want to strengthen our relationship with startups through our international Nurture program and help innovative brands become powerful brands.
The drive behind the Nurture Challenge is to help the future FTSE 500 brands to find their voices using Out-of-Home media and to grow - in stature, in brand awareness and in revenue.

Expected Solutions: All you need to do is share your mission for your company and why you think an Out-of-home campaign could help take your business to the next level in a few words.

Scope: Media campaign dates and location are subject to availability of our assets and media (OOH or DOOH) in the participating countries – Austria, France, Latvia, Netherlands and the UK.
The campaign and the campaign creatives must be aligned with local regulation and code of ethics. Each winning startup must be a registered company in the country where it has its headquarters, nonetheless, a startup can compete in several countries if its product/service is targeting the relevant geographical area.

Rules: The campaign will be subject to local JCDecaux Terms & Conditions, available on our websites or upon request. Startups need to be new advertisers to JCDecaux with no ongoing working relationship with a media agency. JCDecaux reserves the right to award in OOH or DOOH one winner for multiple markets or one winner for each market : Austria, France, UK, Netherlands, Latvia. The advertising campaign in Austria will be carried out by GEWISTA of which JCDecaux is the main shareholder.

Apply Now

5 startups will win a campaign in one of our 5 participating countries - for a global value of 140 k€

Each winner will enjoy a powerful Out-Of-Home campaign in Austria, France, in the UK, the Netherlands or Latvia. Get 2 passes for VivaTech including an award ceremony on the JCDecaux booth.

Context / Need: JCDecaux is the world leader of out-of-home communications. Our advertising locations can be found in 80 countries in the heart of cities, metros, railway stations, shopping venues and in the busiest airports worldwide. We've been working with the best of international, national and local brands more than 60 years.
We want to strengthen our relationship with startups through our international Nurture program and help innovative brands become powerful brands.
The drive behind the Nurture Challenge is to help the future FTSE 500 brands to find their voices using Out-of-Home media and to grow - in stature, in brand awareness and in revenue.

Expected Solutions: All you need to do is share your mission for your company and why you think an Out-of-home campaign could help take your business to the next level in a few words.

Scope: Media campaign dates and location are subject to availability of our assets and media (OOH or DOOH) in the participating countries – Austria, France, Latvia, Netherlands and the UK.
The campaign and the campaign creatives must be aligned with local regulation and code of ethics. Each winning startup must be a registered company in the country where it has its headquarters, nonetheless, a startup can compete in several countries if its product/service is targeting the relevant geographical area.

Rules: The campaign will be subject to local JCDecaux Terms & Conditions, available on our websites or upon request. Startups need to be new advertisers to JCDecaux with no ongoing working relationship with a media agency. JCDecaux reserves the right to award in OOH or DOOH one winner for multiple markets or one winner for each market : Austria, France, UK, Netherlands, Latvia. The advertising campaign in Austria will be carried out by GEWISTA of which JCDecaux is the main shareholder.

Apply Now

5 startups will win a campaign in one of our 5 participating countries - for a global value of 140 k€

Each winner will enjoy a powerful Out-Of-Home campaign in Austria, France, in the UK, the Netherlands or Latvia. Get 2 passes for VivaTech including an award ceremony on the JCDecaux booth.

Context / Need: JCDecaux is the world leader of out-of-home communications. Our advertising locations can be found in 80 countries in the heart of cities, metros, railway stations, shopping venues and in the busiest airports worldwide. We've been working with the best of international, national and local brands more than 60 years.
We want to strengthen our relationship with startups through our international Nurture program and help innovative brands become powerful brands.
The drive behind the Nurture Challenge is to help the future FTSE 500 brands to find their voices using Out-of-Home media and to grow - in stature, in brand awareness and in revenue.

Expected Solutions: All you need to do is share your mission for your company and why you think an Out-of-home campaign could help take your business to the next level in a few words.

Scope: Media campaign dates and location are subject to availability of our assets and media (OOH or DOOH) in the participating countries – Austria, France, Latvia, Netherlands and the UK.
The campaign and the campaign creatives must be aligned with local regulation and code of ethics. Each winning startup must be a registered company in the country where it has its headquarters, nonetheless, a startup can compete in several countries if its product/service is targeting the relevant geographical area.

Rules: The campaign will be subject to local JCDecaux Terms & Conditions, available on our websites or upon request. Startups need to be new advertisers to JCDecaux with no ongoing working relationship with a media agency. JCDecaux reserves the right to award in OOH or DOOH one winner for multiple markets or one winner for each market : Austria, France, UK, Netherlands, Latvia. The advertising campaign in Austria will be carried out by GEWISTA of which JCDecaux is the main shareholder.

Apply Now

Selection Criteria
Startup Age

Not older than 5 years old.

Development Stage

Growth acceleration phase From Seed to Series B.

No media agency
Branding

Ability of your branding and creative universe to work well in outdoor advertising.

Geography

Each winning startup must be a registered company in the country where it has its headquarters, nonetheless, a startup can compete in several countries if its product/service is targeting the relevant geographical area.

Rewards
  • Enjoy a media campaign

    This campaign will allow you to promote your products or services. One winner for each market in OOH or DOOH : Austria, France, UK, Netherlands, Latvia.

  • Benefit from Marketing Mentoring

    We will also provide marketing mentoring, data insights and creative advice to build the most impactful campaign!

  • Get access to VivaTech 2025

    Win passes for VivaTech which will take place from June 11 to 14, 2025 at Paris Expo Porte de Versailles and be invited on the JCDecaux booth for an award ceremony

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

00:00:00:00

left to apply

left to apply

  • 03/03/2025

    Applications open

  • 06/04/2025

    Applications close

  • 21/04/2025

    The winners are announced

  • 11/06/2025

    -

    20/06/2026

    10th edition of VivaTech

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Back to the Startups Challenges

******* JAVASCRIPT *******/ /** * Allowed parameters for the tracking code */ const allowedParameters: string[] = [ 'ca', 'utm', 'utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content', // 'cat', // Blog // 'ag_t', 't', // Warning this parameters is used like tracking for Challenges partners "Agorize", 'wid' // Paramters for revolugo urls ]; /** * Rreturn the object with the allowed parameters * @param ownParams URLSearchParams * @returns Object */ const ownCtmParameters = (ownParams: URLSearchParams) => { let obj = {}; for (const [key, value] of ownParams.entries()) { //console.log("ownCtmParameters key: ", key); if (allowedParameters.includes(key)) { // console.log("PAss key: ", key); obj[key] = value; } else { // console.log("No PAss key: ", key); } } return obj; }; /** * Insert the tracking code in the anchor elements * @returns void */ const insertTrackingCode = () => { // Get tracking parameters from URL search params const searchParams = new URLSearchParams(window.location.search); // Convert search params to object const filteredParams = ownCtmParameters(searchParams); // If no parameters, return early if (Object.keys(filteredParams).length === 0) { return; } const paramsString = new URLSearchParams(filteredParams).toString(); const baseUrl = window.location.origin; // Get all anchor elements from the current document const anchors = document.querySelectorAll('a'); for (const anchor of anchors) { const href = anchor.getAttribute('href'); const target = anchor.getAttribute('target'); if (!href || target === '_blank') { continue; } // Normalize href const normalizedHref = href.startsWith('https') ? href : href.replace(/^\.\//, '/'); try { const url = normalizedHref.startsWith('http') ? new URL(normalizedHref) : new URL(normalizedHref, baseUrl); const baseUrlObj = new URL(baseUrl); const isExternal = url.origin !== baseUrlObj.origin && !normalizedHref.includes('vivatech.com') && !normalizedHref.includes('vivatechnology.com'); if (isExternal) { continue; } // Add tracking parameters const hasExistingParams = url.search.length > 0; if (hasExistingParams) { url.search += '&' + paramsString; } else { url.search = '?' + paramsString; } anchor.setAttribute('href', url.origin + url.pathname + url.search + (url.hash || '')); } catch (e) { // If href is not a valid URL, skip it continue; } } }; /******* END JAVASCRIPT *******/ /******* INTEGRATION *******/ // Or with DOMContentLoaded document.addEventListener('DOMContentLoaded', () => { insertTrackingCode(); }); /******* END INTEGRATION *******/