La Défense is Europe's largest business district and runs on corporate giants, but the AI startups reshaping their industries are building elsewhere. For the first time, Groupama Immobilier is changing that. The House of AI is not an incubator: it's an ecosystem built where the decisions are made, opening its doors to the applied AI startups ready to transform the corporates next door. Because the best collaborations happen when innovators and decision-makers share the same address.
Where AI startups and corporates connect: join the "House of AI"
The Startup Challenge's context Enterprises across finance, real estate, insurance and industry are accelerating AI adoption but a structural disconnect persists between corporates ready to deploy and startups building the right solutions. Existing innovation hubs are geographically and culturally distant from enterprise decision-makers. The House of AI eliminates that friction: a 14,000 sqm campus embedded within La Défense, where applied AI startups gain direct, daily access to the organizations they are built to serve.
What we are looking for We're seeking startups and scale-ups building applied AI solutions for real business challenges: real estate, insurance, finance, industry, mobility, HR, or enterprise automation. From pre-seed to Series B, your solution should be grounded in concrete use cases, demonstrate measurable results in professional environments, and be ready - or close to ready - for enterprise deployment. Bonus points if your technology integrates with existing corporate workflows and data infrastructure.
Where AI startups and corporates connect: join the "House of AI"
The Startup Challenge's context Enterprises across finance, real estate, insurance and industry are accelerating AI adoption but a structural disconnect persists between corporates ready to deploy and startups building the right solutions. Existing innovation hubs are geographically and culturally distant from enterprise decision-makers. The House of AI eliminates that friction: a 14,000 sqm campus embedded within La Défense, where applied AI startups gain direct, daily access to the organizations they are built to serve.
What we are looking for We're seeking startups and scale-ups building applied AI solutions for real business challenges: real estate, insurance, finance, industry, mobility, HR, or enterprise automation. From pre-seed to Series B, your solution should be grounded in concrete use cases, demonstrate measurable results in professional environments, and be ready - or close to ready - for enterprise deployment. Bonus points if your technology integrates with existing corporate workflows and data infrastructure.
A clear and defensible edge over existing approaches. Real use case, real value, no AI for AI's sake
Ecosystem fit
True appetite for collaboration with corporates, investors and fellow residents of the House of AI
Growth & maturity
Scalable model, ambitious market. MVP or live solution with early traction or field validation
Team quality
Founders and key profiles combine technical and sector expertise and a proven execution track record
Rewards
Six months at the House of AI
The top-3 winning startups receive six months of complimentary membership at the House of AI, Paris La Défense - full access to the campus, the community, and the corporate and investor network of Europe's largest business district
Fast-track into the ecosystem
Finalists will be granted access to the first batch of residents at the House of AI - full access to the campus, the community, and the corporate and investor network of Europe's largest business district
Play an active role in our six business sectors
Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.
Can I apply for more than one Startup Challenge/Award?
What is the difference between a Startup Challenge and an Award?
Is applying for an Award or Startup Challenge free?
Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.
Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.
