Antoine Alléno
Antoine Alléno
Association. Taking action to protect our children
Association. Taking action to protect our children
Why this Challenge?

On 8 May 2022, Antoine Alléno, the son of three-star French chef Yannick Alléno, died tragically at the age of 24, the victim of a fatal act of violence while stationary on his scooter. His family and friends decided to turn their grief into constructive energy, to provide support and take action. Together, they founded the Antoine Alléno Association to prevent acts of violence against children and help families faced with the sudden loss of a child under the age of 25.

Prevention is essential for young people aged 14 to 24, an age group over-represented in mortality statistics, but one that is relatively unfamiliar with the risks associated with mobility.

At the age when they are "going mobile", whatever their mode of locomotion, to gain greater independence, young people are often unaware of what is at stake in terms of risks to their lives and those of others. The mobility landscape is changing fast (more and more EPDMs, micro-cars accessible from the age of 14, lower driving license age, increased distraction through the use of smartphones, etc.).

This is a high-priority area for action!
To meet this challenge, we are organizing IMPACT, a public event which will be held during the 9th edition of Viva Technology in Paris in June 2025. The aim of IMPACT is to help educate users about the risks associated with mobility and to lower the number of young people who die on the roads each year.

An exhibition area will be dedicated to cutting-edge technological solutions where all the players, from startups to the biggest corporations, will be able to discuss, demonstrate and share their innovations, with the sole aim of advancing technology to reduce the number of deaths on the roads as quickly as possible.

It is against this backdrop that the Antoine Alléno Association is inviting applications from any startup capable of providing any form of solution that either avoids an accident, limits the impact of a collision or encourages more responsible driving behaviour.

The Startup Challenges
Solutions that prevent accidents

Context / Need:
Every year, road accidents claim the lives of far too many young people. Effective accident prevention is therefore essential, particularly for young people who are in the process of acquiring independent mobility. Identifying, anticipating and correcting high-risk situations before they become fatal is a priority.


Expected Solutions:
Technological innovations or innovative approaches that anticipate dangers and actively intervene, particularly with the driver, to prevent accidents. This may include advanced driver assistance systems, re-use of data about high-risk areas, intelligent infrastructures, vehicle control devices or any other solution capable of preventing such accidents.

Solutions that prevent accidents

Context / Need:
Every year, road accidents claim the lives of far too many young people. Effective accident prevention is therefore essential, particularly for young people who are in the process of acquiring independent mobility. Identifying, anticipating and correcting high-risk situations before they become fatal is a priority.


Expected Solutions:
Technological innovations or innovative approaches that anticipate dangers and actively intervene, particularly with the driver, to prevent accidents. This may include advanced driver assistance systems, re-use of data about high-risk areas, intelligent infrastructures, vehicle control devices or any other solution capable of preventing such accidents.

Solutions that prevent accidents

Context / Need:
Every year, road accidents claim the lives of far too many young people. Effective accident prevention is therefore essential, particularly for young people who are in the process of acquiring independent mobility. Identifying, anticipating and correcting high-risk situations before they become fatal is a priority.


Expected Solutions:
Technological innovations or innovative approaches that anticipate dangers and actively intervene, particularly with the driver, to prevent accidents. This may include advanced driver assistance systems, re-use of data about high-risk areas, intelligent infrastructures, vehicle control devices or any other solution capable of preventing such accidents.

Prevention solutions that encourage responsible driving behaviour.

Context / Need:
Adopting responsible and cautious driving habits is a fundamental prerequisite for reducing the risk of accidents. Raising awareness and encouraging drivers, particularly young people, to adopt these practices contributes significantly to reducing the death rate on roads.


Expected Solutions:
The expected solutions should promote safe and responsible driving through applications or in-vehicle systems that encourage sound practices and responsible driving. The aim is to transform the driving experience to create a real and lasting change in driver behavior.

Prevention solutions that encourage responsible driving behaviour.

Context / Need:
Adopting responsible and cautious driving habits is a fundamental prerequisite for reducing the risk of accidents. Raising awareness and encouraging drivers, particularly young people, to adopt these practices contributes significantly to reducing the death rate on roads.


Expected Solutions:
The expected solutions should promote safe and responsible driving through applications or in-vehicle systems that encourage sound practices and responsible driving. The aim is to transform the driving experience to create a real and lasting change in driver behavior.

Prevention solutions that encourage responsible driving behaviour.

Context / Need:
Adopting responsible and cautious driving habits is a fundamental prerequisite for reducing the risk of accidents. Raising awareness and encouraging drivers, particularly young people, to adopt these practices contributes significantly to reducing the death rate on roads.


Expected Solutions:
The expected solutions should promote safe and responsible driving through applications or in-vehicle systems that encourage sound practices and responsible driving. The aim is to transform the driving experience to create a real and lasting change in driver behavior.

Solutions that limit the impact and protect drivers/users, whatever their mode of transport, in the event of an accident.

Context / Need:
Even with the best precautions, accidents are sometimes unavoidable. Minimising their impact is essential to reduce the serious injuries and deaths associated with them. It is also necessary to develop solutions that effectively protect individuals when an accident occurs. Minimising the impact also means raising awareness of vital first aid.


Expected Solutions:
Solutions based on technologies or materials that better absorb or disperse energy during an impact. These solutions could include innovations in vehicle design, improved personal safety equipment, or intelligent road safety systems.

Solutions that limit the impact and protect drivers/users, whatever their mode of transport, in the event of an accident.

Context / Need:
Even with the best precautions, accidents are sometimes unavoidable. Minimising their impact is essential to reduce the serious injuries and deaths associated with them. It is also necessary to develop solutions that effectively protect individuals when an accident occurs. Minimising the impact also means raising awareness of vital first aid.


Expected Solutions:
Solutions based on technologies or materials that better absorb or disperse energy during an impact. These solutions could include innovations in vehicle design, improved personal safety equipment, or intelligent road safety systems.

Solutions that limit the impact and protect drivers/users, whatever their mode of transport, in the event of an accident.

Context / Need:
Even with the best precautions, accidents are sometimes unavoidable. Minimising their impact is essential to reduce the serious injuries and deaths associated with them. It is also necessary to develop solutions that effectively protect individuals when an accident occurs. Minimising the impact also means raising awareness of vital first aid.


Expected Solutions:
Solutions based on technologies or materials that better absorb or disperse energy during an impact. These solutions could include innovations in vehicle design, improved personal safety equipment, or intelligent road safety systems.

Selection Criteria
  • The ability of the solution to respond effectively to the specific needs of drivers, particularly young drivers, and to improve their safety and driving performance.

  • The proposed solution must be capable of being applied on a large scale, adaptable to different urban and rural contexts and to different types of vehicle.

  • The solution must allow clear and measurable monitoring of its impact on reducing accidents or improving safety, with clear performance indicators.

  • The proposed innovations must take into account their environmental impact and promote sustainable mobility, using environmentally friendly technologies and materials.

Rewards
Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

00:00:00:00

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FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

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